Business development

Account-Based Relationship Management

Harness a unique sales & marketing approach which relies on pre-established relationships. Ensuring your pipeline is filled with qualified, and held appointments with the right prospects, from the right enterprises.

    GCC-Specific Prospecting

    At Cadena, we champion a unique approach with our Relationship-Based Lead Generation, harmoniously blending specialized outbound SDR expertise with existing account management and the unmatched capabilities of the Cadena platform. This integration transforms every sales outreach into a masterstroke, optimized for results.

    Cadena's talent to
    Sustain Your Growth

    Our turnkey processes enable clients to have highly targeted, sophisticated sales prospecting executed at scale. We’ve specialized sales development down to an outcome-based science geared towards helping our customers funnel qualified GCC prospects into their sales teams.
    From there, we constantly optimize and refine our approach using powerful proprietary software to bring qualified appointments to your organization, consistently. It’s managed, affordable growth — virtually on-demand.

    Pipeline acceleration

    Your Expertise + Our Prospecting Talent = Pipeline Acceleration
    GCC Sales growth is hard. Qualified talent is in short supply. Fully loaded salary, overhead and bonuses for Arabic-speaking talent is expensive. And tenures are notoriously short.

    With Cadena, you outsource the headaches. We retain teams for our clients. You know your company and customers. We have the inside sales chops to deliver the perfect message, to the perfect prospect, at the exact right time.

    The future of GCC Sales

    Human-Powered Prospecting at Scale. From years of
    experience providing best-in-class sales services and using
    the top tools for sales enablement, we’ve learned a few lessons


    Putting the right resource on the right activities is hard


    Handling replies quickly and effectively is crucial for appointment setting


    Optimizing activities that result in the best outcomes is critical
    Now, you benefit from our collective sales development experience and the Cadena Platform which allows you to gain actionable insights and real-time reporting to optimize sales development and prospecting titles to make sure yours (and ours) reps are getting the right message to the right prospect at the exact right time.
    Schedule platform demo

    Performance Based Appointment
    Setting & Lead Generation

    Hire any number of Sales's as long as your budget and ICP allows for them.

    • CADENA Executive
    • Proven Playbooks
    • Creative + Copy
    • Strategy + Management
    • Campaign Review
    • Fulltime Executives
    • Campaign Manager
    • Platform Access

    Orchestrated Outbound Is Your
    Competitive Advantage

    Sales Orchestration Technology
    We’ve created the first-of-its-kind Sales Orchestration Platform to optimize sales development activities, placing the right person on the right activity at the right time to drive efficiency and accelerate top-of-funnel action with qualified appointments served up to your sales exec team.
    Skilled, Trained, and Educated Staff
    Each SDR is college educated, and most of our staff have advanced degrees.Our model includes company-wide and specific skill-set training with regards to customer response times, demand generation strategies, prospect psychology, account-based methodologies, and optimal messaging.
    Measure What Matters
    Cadena Platform and DB provides next-generation analytics, insights and trends to validate your ICP, analyze decision-maker responses, optimize SDR activities, and visualize your top-of-funnel sales success in real-time.
    Multi-Channel Outbound Mastery
    Cadena provides leading-edge sales enablement tools including: chatbot software, marketing platform, programmatic ads tools, sales enablement tools, lead scoring, research, dialer, real-time chat, appointment setting, project management, and CRM access.
    All Cadena dedicated SDR Teams are managed at both Department and Customer Success levels, providing quality assurance across activities, tasks, and work done on your behalf.
    Move In-House, At Any Time
    All campaigns, processes, and playbooks, are ready for you to take over and are part of your platform subscription making it effortless for your team to continue the momentum and achieve results with your own team.

    Serious ROI

    We like to say that our human-powered and machine-driven services provide superior return on investment to any comparable sales development approach— but wait - it's performance based. You pay for results only.
    We have helped hundreds of organizations go to market quickly, penetrate key named accounts, establish market share in new verticals, and create predictable pipelines.

    Why Orchestrated
    Outbound Works for You

    Go to Market
    Adding Cadena is the shortest path to market to find sales leads and generate qualified appointments.
    Predictable Pipeline
    The Cadena People, Process, Platform model is turnkey— fast to start and easy to scale, from 1 SDR Team to 25 or more. The continuity of repeatable, daily processes provides a steady stream of qualified appointments you can build your business around.
    Penetrate New Markets
    The strength of the Cadena research-driven approach enables clients to directly target wholly new buyers and markets.

    Atul K.

    Co-founder, eSourcing Portal

    Cadena gives us us the option of being able to quickly employ and re-employ our sales strategy and directly meet senior prospects within the segment we are going after in GCC.

    Salma Al H.

    Director, Enterprise

    It's an interesting offering for Fintech companies. We will continue with Cadena as our own regional presence and client-base grows.

    Andrew W.

    CEO, Logistics Tech

    Cadena pays for itself 10 times over. They connected us with C-suite prospects which converted in signed contractswithin 3-7 months.